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LoopArt – Second Glance

Villeroy & Boch Story LoopArt
Villeroy & Boch Story LoopArt
Villeroy & Boch Story LoopArt
Villeroy & Boch Story LoopArt

The concept of the LoopArt Project

The promotion of the arts, inspiration through art, and close cooperation with artists are deeply rooted in Villeroy & Boch’s history. The LoopArt Project continues this tradition: The LoopArt Project is about a mutual understanding between the art world and the corporate world, and it follows simple yet distinctive principles.

Villeroy & Boch Story LoopArt

Discover more with the Second Glance

Villeroy & Boch Story LoopArt

"Second Glance is when you look at something and recognize a deeper meaning or maybe you assume one thing about the situation and then something else happens." Suggests the popular typographic artist Ebon Heath. A first glance shows abstraction and modernity, the second glance reveals history and tradition.


Second Glance Patterns tell more of the
Villeroy & Boch story

Various drawings displaying historical products, buildings, the logo and people who have influenced Villeroy & Boch’s course created the basis for the Second Glance Patterns. Combining and arranging these graphics brings the unique and surprising Second Glance pattern to life.

Villeroy & Boch Story LoopArt

LoopArt Limited Edition from Villeroy & Boch

Villeroy & Boch Story LoopArt

The limited edition set comprises 100 one-of-a-kind pieces - each with a unique design - numbered and signed by Ebon Heath. They can be bought for a price of € 1,748.00. The Second Glance book describes the developing process and contains a hand-signed certificate of the artist’s authenticity. Part of the proceeds will be donated to the Children-Art-Museum organization


Villeroy & Boch Story LoopArt

China discovered Villeroy & Boch at a "Second Glance"

The Second Glance art project was recently introduced to China. Mainly art-loving people, designers and other creatives - but also 40 journalists of the TOP interior and design titles, as well as some key clients - attended the Villeroy & Boch art event. Along with positive feedback provided by the guests, five of the limited edition washbasins were sold right at the event.