The promotion of the arts, inspiration through art, and close cooperation with artists are deeply rooted in Villeroy & Boch’s history. The LoopArt Project continues this tradition: The LoopArt Project is about a mutual understanding between the art world and the corporate world, and it follows simple yet distinctive principles.
"Second Glance is when you look at something and recognize a deeper meaning or maybe you assume one thing about the situation and then something else happens." Suggests the popular typographic artist Ebon Heath. A first glance shows abstraction and modernity, the second glance reveals history and tradition.
Various drawings displaying historical products, buildings, the logo and people who have influenced Villeroy & Boch’s course created the basis for the Second Glance Patterns. Combining and arranging these graphics brings the unique and surprising Second Glance pattern to life.
The limited edition set comprises 100 one-of-a-kind pieces - each with a unique design - numbered and signed by Ebon Heath. They can be bought for a price of € 1,748.00. The Second Glance book describes the developing process and contains a hand-signed certificate of the artist’s authenticity. Part of the proceeds will be donated to the Children-Art-Museum organization
The Second Glance art project was recently introduced to China. Mainly art-loving people, designers and other creatives - but also 40 journalists of the TOP interior and design titles, as well as some key clients - attended the Villeroy & Boch art event. Along with positive feedback provided by the guests, five of the limited edition washbasins were sold right at the event.